Stay odd, Toledo

This was a branding exercise from the ground up. Odd Fodder is a new concept in the area, and has evolved slightly over the past year. One core aspect that has held true; Odd Fodder’s offerings are fun, vibrant and inventive. From wild dogs and wraps to over-the-top milkshakes that cater to any kind of craving.

The brand was intended to be ever shifting, slightly off. The style is loud and bubbly. The letterforms are heavily customized into 3 variants, which eventually lead the the icon as a staggered star-burst of fun.

Odd Fodder is like no other restaurant in the area, and it stands out in the local scene.