Fake Locations, Real Identities

This project is an excuse to funnel my love of TV and film directly into design. What started as a simple Instagram series became a playground for logo and icon exploration, grounded in familiar worlds that never quite existed.

Each piece imagines a coffee shop tucked inside a fictional location, then treats it as if it were real. The goal is not parody, but world-building. These brands are designed with the same care and restraint as any real client, sitting at the intersection of three things I enjoy most: branding, coffee, and movies and television.